A keyword is your unique ticket to delivering mobile messages to your audience. It's unique and you can add your own profile information to your keyword. When people text your keyword to 66937 (mozes), they can opt-in to join your mob (mobile list) and receive exclusive mobile content from you.
Once you’ve created your mobile group there are many ways to grow your list and connect with your customers. First, publish your keyword and the shortcode 66937 in all of your traditional marketing materials. Print, radio, and TV are all great ways to get the word out about your new group on Mozes!
Use your online presence to spread the word. Once you’ve chosen a keyword, click “Get Widget” to generate your own personalized gadget to add to your MySpace page or other web sites. These widgets make great on-ramps for your mobile group.
To reach out with an even more personal touch, add a phone number to your mobile group for customers to call in to hear updates and offers in your own voice. (Please contact Mozes Sales for details.)
Lastly, if you’ve begun your mobile marketing efforts elsewhere, bring your opt-in lists with you. Contact Mozes Sales (sales@mozes-inc.com) about importing your existing mobile number lists to jumpstart your efforts on Mozes.
Create and deliver great campaigns that engage your audience and make them grateful they’ve joined your list! Our campaign tools combined with your creativity are a powerful combination.
Here are a few examples:
- Send a free ringtone to loyal music fans to generate interest in your new album.
- Offer coupons targeted by location to drive holiday retail store traffic.
- Run a “scavenger hunt” contest where clues and entries are exchanged through texts to keep customers engaged with your brand.
Running campaigns on the Mozes Network gives you unprecedented reach and higher frequency of contact with customers than the alternatives. Many subscribers on Mozes take their “activity” with them to the social networks where they live. The messages they exchange with you and campaigns in which they participate reach them not only on their mobiles but also on their social network profiles and pages. With Mozes, you automatically harness the power of social networks reaching not only your customers but their friends as well.
Mozes.com is a hub where a broad audience awaits you. Your mobile group keywords and profiles are searchable and linkable. Be sure to fill out a complete profile with photos, messages, content, and web links. Every member joining the Mozes Network is a new potential customer for you.
Mobile phones are everywhere – in every pocket, of every customer, when they interact with you. Mozes not only enables you to reach them but for your customers to reach out to you. Live events that were previously one way affairs become interactive with your audience becoming an integral part of the action.
Here are a couple of examples:
- Text-to-screen comments give everyone a voice – from concert-goers with something to share with bands and other fans during concerts to conference attendees tired of waiting in line for the microphone to ask the speaker a question.
- Text-to-vote empowers the fans to pick the song a band plays for the encore or lets the audience designate the winner of a debate or best presentation during a tradeshow event.
Contact Mozes Sales (sales@mozes-inc.com) for more information about live event tools.
